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developing brand, Loken, Ross and Hinkle, (1986) found that consumer buying behavior of product in some cases depend upon market place behavior. METHODOLOGY The main objective of the study . to examine the factors inducing the buying behaviour of the consumers, and to suggest appropriate measures to the marketers for designing a right marketing mix to match the tastes and preferences of consumers in the State. mobile phone. Among these developments, mobile phone . The most important factors that influence brand choice when changing the mobile phones are: technical problems, price, innovative services, brand, reliability, basic properties, design and outside influences. This study was focused to investigate: (1) the factors influencing consumer brand preference for local and imported milk powder brands, (2) whether these identified factors have significant influences on consumer preference in milk powder brands. Meaning of Consumer Preference Consumer preferences are defined as the subjective (individual) tastes, as measured by utility, From the statements 4 key factors that motivate consumers for purchasing the smart phones and its usage are recognized they are product feature, price, peer group and brand image. The main purpose of the study was to establish the key factors that influence brand loyalty among soft drink consumers in the Kenyan and Indian markets. The Disparity in The Supply Chain: It is the size of the demand in an . While, preferring a particular brand in biscuits, quality was considered as the foremost factor (mean score of 79.93). There are variety of smart phones with different names and brands availa-ble in the market such as Apple, Nokia, Samsung, HTC, Sony, ZTE etc. Furthermore, the model addresses the interactions between the brand knowledge and brand experience in shaping brand preference. Table.5. This study on factors influencing brand loyalty to mobile phone service providers was . Keywords: Brand Attributes, Customer Preference, Footwear Industry, Purchasing 1. Because of convenience in carrying, tetra pack was most preferred one studied factors influencing consumer preferences for milk. Besides, the dependent factor brand preference, which can be the outcome of brand salience will be tested in this study. Research Hypothesis . 2, June 2016 . To study the average ad spends on soft drinks and their effect on potential customers vis -a vis the top two factors influencing buying behavior. Cited By ~ 3. Advertising plays an important role in consumer preference, especially for non-durable goods such as food or magazines. Psychological Factor. The aim of this paper is to analyze the factors affecting shoppers' brand preference towards choosing retail stores. PDF | HTML | XML - Assessment of Factors Influencing the Brand Preference of Mobile Phones among Post Graduate Students of Home Science College | Find, read and cite all the research you need on IARCorsortium Yalew (2014), asserted that packaging consumer will choose a particular brand in presence of rival color, graphic design, size and shape of packaging brands, but will accept substitutes if that brand is not significantly influence consumers purchase decision for present . ABSTRACT The objective of this study was to identify the factors influencing preference for a brand of beer in Port-Harcourt metropolis and determine their relationship with brand preference of beer consumption. The explicit factors identified were, the familiarity with brand name, the price of wine, quality or the mouth feel of the liquid, taste with regards to its sweetness or dryness and the suitability for all tastes. 1. These factors are difficult to measure but are powerful enough to influence a buying decision. This study classifies 3 major determinants of factors influencing brand preferences namely overall environmental stimuli, marketing stimuli and other stimuli on baby boomers and generation Y. Psychological Factors. The influencing factors that were identified in this study include product quality, products features, cost of the product, brand reputation, advertisement and previous experience. We investigated the effect of factors such as brand reputation, perceived risk, perceived similarity and consumer innovativeness on successful brand extension in FMCG. Our study provides support for two out of the four hypotheses of Hem & Charnatony's model. Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1, Sarah Masood2 and Zainab Mehmood Tawab2 1Department of Social Sciences, Institute of Business Administration - Karachi 2Students of Institute of Business Administration - Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands This paper study the factors which phones were described with the help of influence the youth of Dehradun city to buy a percentage analyses were made. Situational influences are temporary conditions that affect how buyers behave. The IUP Journal of Brand Management, Vol. For example, in western countries, water taste is usually identified as more important than odor or appearance (Doria, Factors influencing public perception of drinking water quality, 2010). the key factors which influencing the purchase behavior of smartphone. A study on factors influencing cosmetic buying behavior of consumers Anjana S S . Research Gap- The results being shown by presentation of charts, graphs and tables make the study less were the four factors significant in influencing the purchase behavior of mobile phones. marketing and taste on brand preference and perception of our subjects in regards to various brands of pure milk chocolate. Price, stylish appearances and perceived quality are found as. 5. These are: Variance Inflation Factor (VIF) for association among the continuous explanatory variables and contingency coefficients for dummy variables. Hence, this research survey has been conducted particularly in youth of Dehradun (20-25 years) students to identify the brand preference for mobile phones. Some of the implicit Crossan and Apaydin (2010) confirm this viewpoint and specify core elements of the brand as expression, perception, and recognition that are subjected to the impact of internal and external factors specified above. This study adopted explanatory research design supported with deductive research approach. Customer Brand Loyalty Rebounds in 2022. Survey research helps uncover consumer preferences such as desired brand values, brand perception, and psychographic data, which is useful for building consumer profiles and segments. In order to test the brand preference hypotheses an ANOVA using the brand comparison measure was run. Advertising can also create demand; for example, a consumer may not have wanted a new cell phone . 3. It occurs because consumers perceive that the brand offers the right product features, images, or level of quality at the right price. in Philippines in 2002 revealed that consumer preference related with mobile phones brands is largely influences by technological factors. Gluckman (1986) studied the factors influencing consumption and preference for wine. . Food Preferences* / ethnology Health Knowledge, Attitudes, Practice . (4) User (infant) factors are key factors influencing brand preference for infant formula. Preference on EV brand, technology, and model. Essential aspects that contribute significantly to building your brand preferences include brand awareness, advocacy, loyalty, equity, engagement, identity, and image. dynamic changes in consumer needs and preferences. (Hansen, 2005) Researchers found out that once consumers perceive a price difference between local-owned and foreign-owned brands, price dissimilarities begin to affect their preference for local-owned brands. These studies indicated a range of items as a determinant factor influencing purchase decision. Price is considered one of the most important factors affecting the consumer perceptions of a brand or product. A STUDY ON FACTORS AFFECTING BRAND PREFERENCE: AN EMIPRICAL APPROACH The term brand is neither the physical entity nor it is the actual service. Brand preference is a measure of brand loyalty in which a and Park, 2005). H 5: Quality of brand has significant impact with consumer brand preference. 2015 There are two measures that are often suggested to test the presence of multicolinearity. Service value attributes turned out to be most important factor in influencing brand preference of consumers. And according to Bass, Givon, Kalwani, Reibstein and Wright (1984) brand switching take place because of change in brand preference or in attitude and change in consumer perception. Similarly some brands are successful in rural areas and tier II cities whereas not in cities and metros. Companies try to make the physical factors in which consumers shop as favorable as possible. By John Dudovskiy. These factors include price, features, quality, brand name, durability, social factors and so on (Ilyas and Ahson, 2006). To identify the types of carbonated drinks available in the market. Introduction This study reveals that various factors like quality, brand, price, advertisement and p ackaging have tremendous . Influence Of Factors Affecting Consumer's Brand Preference On Overall Satisfaction Of Consumers About Small Cars pp. factors affecting the decision, most widely used cosmetic product, buying pattern and brand preference of the respondents. factors such as brand distinctiveness, brand trust, susceptibility to influence and congruence to the brand salience. The study was carried out between January 2012 and October 2012. In this study the survive and sustain in this high competitive factors influencing brand preference for mobile market. It may seem like a lot, but, again, this is a long-term game. Smartphone. The variables included in this study are advertisement, peer group influence, situational variation as independent variables and brand Correlation and multiple linear regressions were also employed to analyze the relationship between the dependent variable and the independent variables. . January 25, 2014. Walmart continued to top the list of retailers . The design was used to determine the effects of brand image which was the independent variable on customer behavior which was the dependent variable in this study in the Nigerian banking sector. . The results showed that brand and quality was the most preferred factor among the consumers while purchasing. Gogoi (2013) states While preferring a particular brand in bread freshness was considered as the foremost factor (mean score of 85.00). 10.1504/ijicbm.2011.042323 . For future market development, vehicle companies should be clear about the EV preference of potential consumers in both NLPC cities and LPC cities. Branding is done in the minds of the customers. The target group was majorly youth consumers who were sampled from local universities in both countries. 2 Declaration of Authorship I declare that this thesis entitled "Analysis of Factors Influencing Consumer Preferences for Green Cosmetic and Food Products: A study in and around Kolkata(West Bengal,India)" submitted by me in fulfillment of the requirements for the award of the degree of Doctor of Philosophy of the ICFAI University Jharkhand, Ranchi is my own Advertising informs consumers of available goods and services and also shapes their impressions of these products. Key Takeaway. The factors considered for this werestore . Singaporean Journal of BuSineSS economicS, and management StudieS (SJBEM) VOL. The study tried to identify the influence of eight determinant factors of brand preference on beer consumers. The target population in this study was 2050 in number. 3.1.2 Brand Attitudes: Liu (2002) analyzed factors affecting the brand decision in the mobile phone industry in Asia. brand knowledge factors contributing to brand preference is determined. Thus, our investigation also includes questions on people's preferences on EV brand, technology, and model. Factors effecting brand preference Factors Affecting Brand Preferences (Fast Food Restaurants) That implies that fast food restaurants image can be identified by such mentioned functional attributes of taste and quality, price of product, delivery of product, staff and the environment, availability and value for money. Businesses must first research the market to understand their competitors' branding and use this information to differentiate their brand. Author(s): M. Punniyamoorty . For example, a buyer's brand preference is shaped by his or her own situation, with reference to the recommendations from friends and relatives due to the comprehensive nutritional composition or high infant acceptance of the brand. View ABR - Report working till 17 April.docx from MBA 101 at Muhammad Ali Jinnah University, Karachi. (Liu, 2002) While the other research conducted in the year 2005 examined factors which influence consumer's intention to change their cellular phones & revealed that personal 2011 . 4.4 Cadbury Dairy Milk 15 4.5 Pre Purchase behaviour analysis 17 4.5.1 Factors influencing Purchase Decision 17 4.5.2 Age group of people 17 4.5.3 Product Purchased for 18 4.5.4 Preference for Brands 19 4.5.5 . XIII, No. It is the customers only which make any product a brand. four important factors namely brand awareness, service value attributes, customer value attributes and consumers ervice value attributes turned out to be most important factor in influencing brand preference of consumers. A study of customers' brand preference pattern and factors influencing brand preference in a commodity product International Journal of Indian Culture and Business Management . The fact behind this finding can be that all the competing brands have almost same size phones which are small enough. [5]) conducted a study to identify brand image positively influence the consumer brand preference and increase in customer satisfaction levels would yield positive consumer brand preferences. The choice of a mobile phone has been shown to be characterized by two distinct attitudes towards brands: attitudes towards the mobile phone brand and . Results show a main effect for the evaluation instructions (Fp < .05) and an interaction between evaluation instructions and timing of the market . To help determine whether people's personal risk preference might affect their willingness to take a COVID-19 vaccine, Trueblood analyzed data from a wide-ranging survey that has been running . the sense varies according to time and culture (Doria, Factors influencing public perception of drinking water quality, 2010). 3, 2016 59 H 4: Brand price has significant impact with consumer brand preference. They include physical factors such as a store's buying locations, layout, music, lighting, and even scent. They were milk quality, convenient availability, supply in quantity desired, flavour, colour . Here are 5 major factors that influence consumer behavior: 1. Frequency & percentage were used to describe demographic characteristics and Means, standard deviations to analyze factors influencing brand preference. supported by several other factors brought together with the tremendous change in demography, lifestyle, culture, norms and value system followed by changing standard of living, increase in role of working women, disposable income, expenditure pattern and increase in number of manufacturers and service providers there are varied factors that (Liao, Yu-Jui, 2012[9 . This target population was selected from the list of loyal customers of the bank. Ramulu and Singh, Sapna, Factors Affecting Shoppers' Brand Preference Towards Choosing Retail Stores (2016). Aaker has studied these three concept's relations theoretically and empirically and as such the author of this thesis finds the information regarding these three concepts to be important factors that influence the consumers' perceptions. A marketer should try to understand the factors that influence consumer behavior. Table 5 state that the factors influencing brand preference. Brand loyalty is a consumer's preference to buy a particular brand in a product category. (PDF) Assessment of Factors Influencing the Brand Preference of Mobile Phones Among Post Graduate Students of Home Science College Home Econ Family Economics Consumer Economics Home Science. Sharma M., (2012) To know the preferred category of aashirvaad atta. Besides, technology and brand there could be other so many marketing and stimuli factors that could influence the consumer 25 Factors influencing Female Brand Preference Out of 16 factors influencing brand preference for shampoo respondents have given the highest mean to the factor Suit to my . For proper development, production, promotion, sales as well as distribution, an adequate financing and resource is an essential requirement in product selection process. customer satisfaction or current brand preference and that brand preference is an intervening factor between customer satisfaction and repurchase intention. . The Most Preferred Brand Dove is the most preferred brand by 21% respondents while Sunsilk by 13%, H&S 14%, Garnier with 17%, Pantene is the least preferred brand by 11%. As we noted above, retail customer loyalty rebounded in 2022, with Loyalists increasing to 38% in January 2022 after dipping to 35% in January 2021. The following section will discuss the constructs involved as well as the proposed model. Subjects rated the relative superiority of one brand over another on an 11-point scale. Further, the study undertaken to establish the relationship, if there is any exists between customers differentiated by gender in reference to these factors. Behavioural factors associated with high soft drink consumption were low fruit intake, consuming energy drinks on a weekly basis, eating fast foods at least once weekly, eating snack foods 14 times/week, watching television for >2 h/d and sleeping for <8 h/school night. Factors Affecting Brands and Branding: a brief literature review. This study and identification of marketing mix elements and associated brand equity from individual customer's perspective is important because it suggests both strategies and tactics, and areas where research can be useful in managerial decision making to increase customer . These faTo study the factors influencing brand preference of consumer's towards aashirvaad atta- nutritional facts, quality and softness. perception, motivation, learning, beliefs and . KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling The study identified the six factors that influence brand preference. (Marumbwa and Thakur, 2013. 523 . Furthermore, taste of the brand and media played a significant role to influence consumer towards a specific brand. When it comes to the psychological factors there are 4 important things affecting the consumer buying behaviour, i.e. 2.2.3 Brand Functions 18 2.2.4 Brand Identity 20 2.2.5 Brand Associations 21 2.3 Luxury Brand 22 2.3.1 Price 24 2.3.2 Perceived Quality 25 2.3.3 Social Status 28 2.3.4 Brand Loyalty 32 2.3.5 Income 34 2.4 Consumer Behaviour 36 2.5 Summary 38 2.5 Theoretical Framework 38 2.5.1 Independent Variable 39 2.5.2 Moderating Variable 39 tional brand and their influence on purchase decision. 1.1. EFA identified four important factors namely brand awareness, service value attributes, customer value attributes and consumers attribute. . Based on these factors the marketers can understand the generational differences by knowing the gaps , similarities and differences between them, their . METHODOLOGY Population and Sample Size Among different cities of Pakistan, Lahore has been selected for the study of the factors effecting Descriptive statistics; mean and standard deviation are used to identify the factors those are affecting the mobile brand preference. Advertising. Parent brand reputations, and consumer innovativeness, have powerful positive effect . factors influencing the decision. 5 Data Collection Method This empirical research is basically based on Primary data collected from . Here arises the need to study the factors influencing brand preference for mobile phones. preference, interest, persuasion and purchase that researchers have proposed before planning or deciding to buy the product. The purpose of this study was aimed to examine the factors affecting consumer brand preference of beer products in Nekemte Town. 5, NO. Thus, addressing how the experiences reflect embedded value in the brand offerings influencing consumer preferences. Null Hypothesis: There is no significant relationship between the softness of atta and consumer preferences Keywords: consumer buying behaviour, nagaland, durables, marketing mix, decision making process, brand preferences.

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